'm the editor of splitsider.com. i love new technology, so when i heard that american express and twitter were teaming up, i was pretty interested. turns out you just sync your american express card securely to your twitter account, tweet specific hashtags, and you'll get offers on things you love. this totally changes the way i think about membership. saving money on the things you want. to me, that's the membership effect. nice boots! stop! stop! stop! come back here! humans -- we are beautifully imperfect creatures living in an imperfect world. that's why liberty mutual insurance has your back with great ideas like our optional better car replacement. if your car is totaled, we give you the money to buy one a model year newer. call... and ask one of our insurance experts about it today. hello?! we believe our customers do their best out there in the world, and we do everything we can to be there for them when they need us. [car alarm blaring] call now and also ask about our 24/7 support and service. call... and lock in your rate for 12 months today. liberty mutual insurance. responsibility.